EndBegin

One of the experiences that completely turned my life around was going to Siwa Oasis in search of personal space. I have been there at first to work with my dear friend Waleed in his new startup to make olive oil soap bars from Siwa's authentic "Woteegen olives".

The project was developed over a 9-month period from the first sketch to the final result, through which i was supported and guided by my friends/collaborators, some of which i have never even met, but somehow, we've worked together.

after creating this project, I felt that it was time for me to move on from Siwa, thus the name, EndBegin, This project represents the end of something beautiful, which will open up new beginnings in my creative Journey.

Exactly 3 years after my arrival in Siwa, I was ready to say goodbye to this place to move on to another experience. I left because I felt I was very content with what I had experienced there, not only through my project but also through my personal fulfillment in creating a space for my creative endeavors.

The highlight of these creations is the music video EndBegin, which was created collaboratively with people whom I've met in different circumstances and situations over the course of, 5 years.

At first, the intent of my trip was to have some time away from Cairo at the start of the pandemic. From there, my trip to Siwa started to take another direction toward creating my personal world in Siwa through my project Siwascape.